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Business Journalism
How Corporate PR Has Diluted the Standards of Business Journalism in India
The blurring of lines between editorial and advertising is a glaring symptom of this trend. Many publications now feature “sponsored content” or “advertorials” that are virtually indistinguishable from genuine news reports. These pieces often glorify companies, their leaders, or their products, while conveniently omitting any mention of controversies or shortcomings. Readers, unaware of the transactional nature of such content, are left misinformed.