Author name: BNW News

Mobile phones are the most effficient marketing channels for banks
Banking

Banks rush to meet TRAI directive fearing it may block bank, E-commerce messages From September 1

This may impact consumers in India in getting service and transactional messages from banks, financial institutions, and e-commerce platforms

 Presently, entities only register their headers and templates with telecom operators, without including the actual content of the messages. Starting in September, telcos must implement a system to read and verify the content of commercial messages against their records. Messages that do not match the registered content will be blocked.

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