New Delhi, April 5, 2025: The Reserve Bank of India (RBI) has taken a significant step towards enhancing financial literacy and public awareness by launching a verified WhatsApp channel as part of its ongoing ‘RBI Kehta Hai’ (RBI Says) initiative. This new communication platform aims to broaden the reach of vital financial information and empower the public with accurate and timely updates directly on their smartphones.
The RBI has long been at the forefront of public awareness campaigns, utilizing various mediums such as text messages, television, and digital advertisements. With the addition of WhatsApp to its outreach strategy, the central bank is now making it easier than ever for individuals to access crucial information, no matter where they are located.
Through the verified ‘Reserve Bank of India’ account on WhatsApp, users will receive important updates and financial tips. The RBI emphasized that this initiative is designed to ensure that vital financial information is delivered directly to the public in a simple, accessible, and reliable manner. This move is expected to strengthen trust in the digital financial ecosystem and enhance resilience against financial misinformation.
“With the rapid adoption of digital communication, WhatsApp has become a powerful tool for connecting with people across India. By using this platform, we aim to make financial literacy and awareness more accessible, regardless of geographic boundaries,” said a senior RBI official.
The launch of this verified WhatsApp channel is expected to increase the effectiveness of RBI’s public awareness campaigns, helping individuals stay informed about important financial regulations, security practices, and updates from the central bank.
This expansion of RBI’s communication channels underscores the importance of digital literacy in India’s evolving financial landscape, marking another milestone in the RBI’s commitment to empowering citizens with knowledge and fostering greater transparency in the financial sector.